¡Ë Food products are unique among consumer products because food plays such a special role in
people's
lives. Food is not only the source of health and life, food is about taste and pleasure and is wrapped in emotion and culture. China, with its rich food tradition and passion for eating and health ¡ª as well as its increasing appetite for international food products ¡ª is one of the world's most fascinating and dynamic food markets.
¡Ë SYNERGY PUBLIC RELATIONS is a marketing communications agency that specializes in food marketing in mainland China. SYNERGY was founded in 2006 by an American chef/food editor who has lived in China for more than 12 years. We offer our clients a comprehensive range of public relations and food marketing services that go beyond what most agencies can offer.
Inspired "Recipes" for Food Marketing Success in China
¡Ë At SYNERGY we know that every client's ¡°recipe for success¡± is different. We specialize in creating customized and inspired ¡°recipes¡± for food marketing success in China. Our programs not only help clients achieve short- term sales goals, they also change consumer mindsets and cultivate brand loyalty, thus ensuring sustainable, long-term results.
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